niche

There’s a passion craze people preach and teach when it comes to your work. Most of it is a BIG FAT LIE. Don’t let the hype deceive you. Get real about a long-term strategy.

If you don’t have a persona, your business isn’t as focused as it could be. You’ll keep scrambling and spending way too much time on decisions that should be easy. Learn about 5 elements that make up an effective persona.

If you’re not niching, you’re doing business wrong. Learn how to find a solid niche and state it in a single sentence with 3 questions.